S1 EP #15: LIVE Copy Audit - How to Use a Compelling Hook Statement to Keep People Reading
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If your About Page jumps straight into your backstory without a strong hook, you’re missing one of the most powerful opportunities to grab attention and guide your audience through the rest of your message.
In this LIVE Copy Audit with Shannon Boyer—an award-winning educator and course design expert for purpose-driven entrepreneurs—we focus on one of the most overlooked but high-impact elements of an About Page: the hook statement. I share four bold opening lines Shannon can use to lead into her story and explain why the first few lines of your About Page are crucial for creating connection, positioning your expertise, and keeping people engaged.
Whether you’re writing copy for your website, sales pages, homepage, email sequences, about page, product launch copy, or program launch copy, what you say at the top of the page matters. And it’s time to make your opening line work harder.
In this episode, you’ll learn:
Why the first few lines of your About Page can make or break engagement
What makes a hook statement compelling—and what to avoid
Examples of bold opening lines that immediately draw the reader in
How to set up your story so it leads naturally into your offer
Why your About Page is a conversion copy opportunity you don’t want to overlook
Tune in for actionable copy strategies that will make your About Page your secret sales tool that will convert more readers into buyers of your service, product, or offer!
Visit Shannon Boyer at www.shannonlboyer.com. Shannon helps purpose-driven entrepreneurs create high-quality, impactful online courses so they can confidently share their expertise, feel proud of the course they've created, and deliver real results for their students.
Shannon is the creator of the Your Best Course Experience - The only program that teaches you how to actually create your online course from start to finish using teaching principles, strategies, and frameworks that help you showcase your expertise professionally and ensure your students get amazing results.
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Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence?
CLICK THIS LINK TO APPLY, and pick a time to record your LIVE audit with me.
You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience.
YOUR RESOURCES:
FREE RESOURCE - 7-Figure About Page Checklist: Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here.
Ready to write your STORY? Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.