S1 EP #16: 6 Ways to Make Your Website Copy Visually Pop and Keep Readers Engaged

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If your copy looks like a wall of text, your audience isn’t going to stick around—no matter how brilliant your message is.

In this episode of 7-Figure Copy, I’m taking off my copywriter hat and slipping on my secret designer hat to help you transform your sales pages, website, homepage, email sequences, about page, and launch copy into pages that look as good as they read.

Whether you’ve got beautifully written copy or are still refining your message, it won’t matter if no one actually reads it. Tune in to learn 6 strategies that graphically boost readability, build trust, and keep your visitors engaged from top to bottom.

Here’s what you’ll learn in today’s episode:

  • The design mistake that could be killing your copy—before anyone reads a word

  • A simple way to help your audience absorb your message at a glance

  • How to instantly make your copy feel easier to read and harder to ignore

If you want your conversion copy to actually get read—and drive more results—this episode is for you.

Ready to give your copy a glow-up and keep readers on the page? Let’s dive in.

YOUR RESOURCES:

7-Figure Homepage Checklist: Are you looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Grab it  here.

7-Figure About Page Checklist: Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here.

Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here.

AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for different industries. Use this so that you can add your statement to your homepage today!  Download here.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

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S1 EP #17: LIVE Copy Audit - How to Rewrite Your About Page Story When Your Business Grows and Evolves

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S1 EP #15: LIVE Copy Audit - How to Use a Compelling Hook Statement to Keep People Reading