S1 EP #14: Your About Page - How to Showcase Your Expertise & Build Trust with Your Target Audience
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If you want high-paying clients to trust you and feel connected to your brand, your About Page needs more than a polished backstory—it needs to clearly show why you’re the expert they’ve been looking for.
In this episode of 7-Figure Copy, I’ll walk you through how to craft a compelling About Page STORY that strikes the perfect balance between relatability and authority—so your readers see you as the expert to help them.
Whether you’re writing copy for your website, sales page, homepage, email sequences, about page, or even gearing up for a product launch or program launch, this strategy will help you connect with your audience and convert more visitors into clients.
You’ll learn how to:
Share your personal story without oversharing
Transition smoothly from relatability to credibility
End your story in a way that speaks directly to your dream client
Position yourself as the go-to expert while staying approachable
If you’re at a loss as to HOW to write your story as a sales tool that will create more revenue for your business, then this episode is for you!
FREE RESOURCE - 7-Figure About Page Checklist: Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here.
Ready to write your STORY? Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here.
To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.
Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!
Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.