Picture this: You just purchased an old building downtown to use as a space for your event business. You decide to throw a huge event to showcase the space to the community and potential customers who may want to rent it!

You’re not that great at decorating a space, so you decide to bring in a professional event planner who chooses a theme, decorates, and markets the event. At first, it seems like an additional cost {or even a luxury}, but this planner knows exactly how to create an ambiance that will show off the space and have everyone talking.

The day comes, and the guests are so impressed by the venue that they decide to book the space for future events. That small investment in the event planner turned into a steady revenue stream for your new business. 

Partnering with a Conversion Copywriter is like hiring an event planner for your business. 

Her job is to craft persuasive words that will captivate and compel your target audience to take action and purchase from you. 

The initial cost of working with a copywriter can be quickly outweighed by the increased revenue that the expert copy generates - just like how the future bookings of that venue covered the event planner’s fee.

In the long run, investing in a skilled copywriter should cost you nothing!

That’s right! A great conversion copywriter doesn’t just pay for themselves—they can generate more revenue for your business, making their cost negligible. 

Let’s explore how this works and the best times to bring a conversion copywriter on board.

THE ROI OF PARTNERING WITH  A CONVERSION COPYWRITER

Here’s how a conversion copywriter can optimize different aspects of your business and boost your revenue:

Sales Page Copy

A well-crafted sales page can dramatically increase your conversion rates. Copywriters excel at highlighting benefits, addressing objections, and writing compelling calls to action that turn visitors into paying customers. 

For example, if your current sales page converts at 2% and generates $10,000 a month, a skilled copywriter could boost your conversion rate to 4%, doubling your revenue to $20,000.

Website Copy

The copy on your website is often the first interaction potential customers have with your business. A copywriter ensures every word, from the homepage to product descriptions, is written persuasively to engage visitors and drive them to take action, resulting in more sign-ups and sales for every page on your website.

Suppose your site currently generates 100 leads per month, each worth $100. A 50% increase in leads due to better copy could add $5,000 to your monthly revenue.

Sales Emails

Email marketing is still alive and thriving! A conversion copywriter will create personalized, persuasive emails written strategically to increase open rates and sales.

If a single email brings in an additional $2,000 in sales, a campaign of 10 emails could potentially generate $20,000 in extra revenue.

Nurture Emails

These are key to building lasting relationships with potential customers and clients. A conversion copywriter writes emails that keep your audience engaged, provide valuable information, and gently guide them toward purchasing, ultimately increasing your long-term revenue.

Building trust with nurture emails can turn hesitant prospects into loyal customers. Over a year, nurturing leads with targeted emails could result in an additional $20,000 in sales.

Launch Copy for Programs and Products

At the crucial moment of a new product or program launch, a conversion copywriter crafts content that generates excitement and urgency, leading to immediate sales and a significant revenue boost.

If a well-crafted launch campaign brings in an extra $100,000, the investment in a copywriter is clearly worthwhile.

• Also, note that copy written for a launch can be used repeatedly for future launches. The investment you make with a copywriter will pay you dividends over and over. 
  

Opt-In/Landing Pages

Essential for lead capture, these pages are finely tuned by a conversion copywriter to be highly persuasive, encouraging visitors to leave their contact information. More leads translate into more potential sales, justifying the investment in a professional copywriter.

Capturing more leads with optimized landing pages means more sales opportunities. If improving your landing page increases lead capture by 30%, resulting in $10,000 in additional sales per month, the copywriter’s fee is covered many times over.

By leveraging the skills of a conversion copywriter, you can ensure that every piece of content reaches and resonates with your target audience, driving sales and significantly increasing your return on investment.

Investing in a conversion copywriter won’t cost you a dime in the long run because the revenue generated from their persuasive, action-oriented copy far outweighs their fee. 

So, if you're ready to see real results and elevate your marketing efforts, consider partnering with a conversion copywriter.

Need a Conversion Copywriter for your next project?

I offer a 30-minute Complimentary Copy Consultation!  Don’t hesitate to reach out, schedule a time to chat, and discuss whether or not you’re ready to invest in amazing conversion copy for your business.

To Your Success,

Gina, your “Go-to” Expert Conversion Copywriter