Running a business is a journey filled with exciting milestones and inevitable challenges. One of the key factors that can significantly influence your success is the power of persuasive, effective copy. 

So, how do you know when it’s time to bring in a conversion copywriter? 

I’m going to list below the different times and seasons in your business when partnering with a conversion copywriter is more than necessary.

KEY MOMENTS TO HIRE A CONVERSION COPYWRITER

Launching a New Product or Program

Introducing a new product or program is super exciting! You’ll put immense time into it, and when you finally launch it, you don’t want it to fall flat! The copy for your program or product needs to speak directly to your target audience, clearly communicating the benefits and prompting immediate action. A conversion copywriter can help you craft compelling launch emails, landing pages, and sales pages that ensure every aspect of your launch is a success.

Revamping Your Website

Is your website due for a makeover? Website copy is crucial in making a strong first impression and guiding visitors to take action. Whether you’re updating your brand message, adding new services, or simply refreshing your site’s look, a conversion copywriter ensures that your new website copy is optimized for conversions and increases your bottom line.

Creating Sales Funnels

Are you setting up a new sales funnel? From opt-in pages to nurture emails and sales emails, a conversion copywriter crafts each element to lead your audience smoothly through the buying journey. Effective funnel copy increases engagement, builds trust, and drives sales.

Increasing Your Email Marketing Efforts

Email marketing is one of the most powerful tools for engaging with your audience. If you’re looking to enhance your sales emails or develop a series of nurture emails, a conversion copywriter can create personalized, persuasive content that keeps your subscribers hooked and ready to buy.

Optimizing Underperforming Content

Do you have existing content that isn’t performing as well as you’d like? Whether it’s a sales page that’s not converting or a landing page with a high bounce rate, a conversion copywriter can help you diagnose the issues and rewrite the copy to achieve better results.

ARE YOU READY TO PARTNER WITH A CONVERSION COPYWRITER?

To help you determine if you’re at the point where partnering with a conversion copywriter is the right move, ask yourself these questions:

1. Are you launching a new product or program and need to generate a certain level of revenue from your launch?

2. Is your website in need of a content refresh to better reflect your brand and convert more visitors into sales?

3. Are you setting up a new sales funnel and need persuasive copy to increase your list of leads?

4. Do you want to increase the open and click rates of your sales and nurture emails? 

5. Do you have underperforming content that needs to be examined and optimized for increased conversions?

If you answered yes to any these questions, then you're ready to partner with a conversion copywriter!

This is what you should get when you bring a conversion copywriter onto your team:

1. Increased Sales and Revenue: Whether it’s a sales page, an email, or a landing page, a conversion copywriter’s words can drive more sales and boost your revenue.

2. Professional and Polished Messaging: A conversion copywriter ensures your messaging is clear, persuasive, and error-free!

3. Time Savings: Writing effective copy takes time and skill. By outsourcing this task, you can focus on what you do best—running your business.

4. Strategic Insights: Conversion copywriters use data and insights to continually optimize your content, ensuring it delivers the best possible results.

So, if you're ready to start seeing tangible results in your business, consider partnering with a conversion copywriter. Your business—and your bottom line—will thank you.

I offer a 30-minute Complimentary Copy Consultation!  Don’t hesitate to reach out, schedule a time to chat, and discuss whether or not you’re ready to invest in conversion copy for your business.

To Your Success,

Gina, your “Go-to” Expert Conversion Copywriter