August 1 | Written by Gina Whitehouse

In today’s fast-paced digital world, partnering with a Conversion Copywriter is essential if you have an amazing product or service that you want to sell. As a business owner, you need to make sales, increase your revenue, and get your product or service into the hands of those who really need it.

The question becomes… how do you communicate your product or service’s value effectively so that your target audience can’t resist taking action? How do you compel them to purchase it?

This is where a conversion copywriter comes in! Today, I’m here to answer these two questions:

First, what exactly does a conversion copywriter do?

Second, why should you consider hiring one? 

Let’s dive in and find out!

THE ROLE OF A CONVERSION COPYWRITER

A conversion copywriter is a master at creating compelling, persuasive content that turns readers into customers. Or as I like to say, conversion copywriters write WORDS THAT SELL!

Unlike regular copywriters who focus on writing engaging content {sometimes we can call them “content writers”}, conversion copywriters have one main goal: to drive specific actions. 

Conversion copywriters understand customer psychology, identify pain points, and craft messages that lead to conversions.

TYPES OF COPY A CONVERSION COPYWRITER WRITES

A conversion copywriter is trained and skilled at writing various types of copy, each designed to guide your target audience through different stages of their customer journey. Here are some key types:

1. Sales Page Copy

• This is the heart of any sales funnel. Sales page copy is crafted to captivate, engage, and ultimately persuade the reader to make a purchase. It highlights the benefits, addresses objections, and provides a clear call to action. Most sales pages range from 3,000-6,000 words.

2. Website Copy

• Your website is often the first interaction potential customers have with your brand—it’s the modern-day business card! A conversion copywriter ensures every word on your site—from the Homepage to the About page —is optimized to keep visitors engaged and guide them toward taking action, whether that’s making a purchase, signing up for a newsletter, or requesting more information.

3. Sales Emails

• Sales emails are crucial for nurturing leads and converting them into customers. A conversion copywriter crafts these emails to be concise, persuasive, and tailored to the recipient’s needs and interests, driving them to take the next step in the sales process.

4. Nurture Emails

• Nurture emails are designed to build relationships with potential customers over time. These email sequences are especially important to have in place after someone opts into your freebie or lead magnet! They provide valuable content, establish trust, and keep your brand top-of-mind until the prospect is ready to make a purchase.

5. Launch Copy for Programs and Products

• When launching a new product or program, persuasive conversion copy will make all the difference! A conversion copywriter creates excitement, clearly communicates the benefits of your product or program, and prompts immediate action {aka urgency} to compel your potential customer or client to make a purchase.

6. Opt-In/Landing Pages

• Opt-in and landing pages are critical for capturing leads and building your email list! These pages must be written persuasively and with the necessary triggers to compel visitors to provide you with their contact information. A conversion copywriter ensures the copy is compelling, clear, and focused on the visitor’s needs, leading to much higher conversion rates.

THE ART OF "WORDS THAT SELL"

We say that conversion copywriting is all about "words that sell" because it focuses on persuasion and driving action. It’s about understanding what motivates your audience and leveraging that to guide them toward making a purchase.

Here’s how a conversion copywriter achieves this:

• Customer-Centric Approach: An exceptional conversion copywriter will do the needed research to understand your target audience, their pain points, desires, and objections. This gives them the information needed to create copy that resonates on a personal level.

• Benefit-Driven Messaging: Instead of just listing features, a conversion copywriter will highlight the benefits—how your product or service improves the customer’s life.

• Clear Calls to Action: Every piece of copy includes a clear, compelling call to action, directing the reader on exactly what to do next.

• Storytelling: Conversion copywriters weave in stories that captivate the reader, making the copy engaging and relatable.

• Urgency and Scarcity: By using triggers like limited-time offers and highlighting the exclusiveness of your offer, they create a true sense of urgency that prompts immediate action.

WHY HIRE A CONVERSION COPYWRITER?

Hiring a conversion copywriter can significantly impact your business. Here’s why:

1. Increased Sales: Expertly crafted copy can result in higher conversion rates, which in turn translates to more sales and revenue.

2. Professionalism: A professional copywriter ensures your messaging is clear, concise, and free of errors, enhancing your brand’s credibility.

3. Time-Saving: Writing persuasive copy takes time and skill. By outsourcing this task, you can focus on other aspects of your business that are your strengths and “zone of genius.”

4. Insight and Strategy: A conversion copywriter brings a strategic approach to your content, using data and proven strategies to continually optimize and improve results over and over again.

ARE YOU READY TO OPTIMIZE YOUR MARKETING EFFORTS AND INCREASE SALES BY INVESTING IN A CONVERSION COPYWRITER?

If your answer is “YES,” you can start today by booking a 30-minute Copy Consultation with me! Let’s chat, learn about your needs, and see if we are a good fit to work together. 

To Your Success,

Gina, your “Go-to” Expert Conversion Copywriter