Does Your Website Speak Gibberish to Your Potential Clients?

August 15 | Written by Gina Whitehouse

Imagine you're at a bustling market overflowing with vibrant fruits and vegetables! You spot a vendor with a beautiful display, but their signage simply reads:

"Green stuff. Good for you. Buy it!"

Would that entice you to grab a bag? Probably not.

That's the difference between website copy written by YOU and website copy crafted by an expert conversion copywriter.

You absolutely know your business inside and out. There’s NO question about that!

But sometimes, the words in your head just don't translate persuasively on your website - and to your potential customers and clients.

You see… Words AREN’T just words... WORDS are meant to SELL!

Conversion copywriting is the secret sauce that transforms website visitors into paying customers. It's a powerful blend of science and art, designed to:

  • Captivate your ideal client with irresistible headlines and engaging storytelling.

  • Guide them through your offer, highlighting the benefits that matter most.

  • Compel them to take action, whether by signing up for your email list or hitting that "Buy Now" button.

Think of an expert conversion copywriter as your secret weapon in the online marketplace.

She understands the psychology of buying and uses strategic language to move your audience from simply browsing to becoming raving fans.

And!!! An AMAZING conversion copywriter will take the time to research your target audience by interviewing past clients and customers to ensure that the words in your marketing speak their language—thus compelling them to buy!

Side note… I recently came across a business owner who hired a copywriter to write for her website. The copywriter didn’t interview any of her clients and wouldn’t even take the time to review the resources and products she offered her clients.

No effort was made to get to know her business.

This made me sad!

Always make sure to ask any copywriter you’re considering working with exactly HOW they will do the research to learn about your business and your target audience.

Don’t be afraid to ask questions before you sign a contract!!!

If you’re ready to ditch the website gibberish, begin speaking directly to your dream clients, and make more sales…

Let's chat! I'll show you how conversion copywriting can transform your online presence and take your business to the next level.

I offer a 30-minute Complimentary Copy Consultation!  Don’t hesitate to reach out, schedule a time to chat, and discuss whether or not you’re ready to invest in amazing conversion copy for your business.

To Your Success,

Gina, your “Go-to” Expert Conversion Copywriter

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What’s the Difference Between Content Writers and Conversion Copywriters?

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